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A Q&A With Evelyn H. Lauder, Founde & Chairman the BCRF Part I

13 October 2008 No Comment

Evelyn Lauder, the Founder and Chairman of The Breast Cancer Research Foundation, as well as the Senior Vice President of the Estee Lauder Companies, shares with us her personal reasons for starting this tremendous cause and why it is so important. elke

shown: Evelyn Lauder

Q: Why is this cause so important to you?

A: We are on a mission to create a world without breast cancer. Every year, younger and

younger women are being diagnosed with breast cancer. We need to reach these

women and all women with the message of early detection because if a breast cancer

is detected early, it is 98% curable. Women need to check their breasts regularly and

get a mammogram every year if they are over the age of 40.

Q: Why is it important to continue to raise awareness?

A: While the American Cancer Society estimates that in 2007 more than 1.3 million

people worldwide were diagnosed with breast cancer, the good news is that mortality

rates continue to fall, and this is believed to be the result of early detection and

more effective treatments. On the other hand, government funding is rapidly declining

in the United States for all cancer research. That is why we must continue to

persist and pursue what we all believe is attainable in our lifetime–a world without

breast cancer.

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