Q: Tell us about the importance of the Pink Ribbon as an awareness message and why

women should wear it.

A: In 1992, Alexandra Penney, then Editor of Self magazine, and I co-created the pink

ribbon as a symbol of breast health. It was to act as an alarm to women to check their

breasts and get an annual mammogram if over the age of 40. We had no idea at the

time that this symbol would become iconic around the world but it has and now we

want to spread the message as far and wide as possible to wear a pink ribbon and

make a difference. Wouldn’t it be incredible to have a world without breast cancer?

Q: What is the most exciting thing about The Estée Lauder Companies’ Breast Cancer

Awareness Campaign?

A: First, more people are surviving as a result of our hard work. Second, we have been

able to reach women and men all over the world with the message that early detection

saves lives. At the end of October 2008, The Estée Lauder Companies’ Breast Cancer

Awareness Campaign will have distributed over 80 million pink ribbons and millions of

informational brochures about breast cancer during October, which is national Breast

Cancer Awareness Month.

bbn_bca

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