The Avon Foundation for Women Campaign is launching a new crusade with Reese Witherspoon to “Kiss Goodbye to Breast Cancer” during the month of October.
As a new symbol of empowerment, Avon and Reese are unveiling “Lips” to give the cause a little lip service, including:
* Lips for Life tote – With 100% of the proceeds ($3.74) going to support the Avon Breast Cancer Crusade.
* Avon and Reese are asking women to “PassTheKissOn” through a fun, customizable online widget that lets users send personalized messages – spoken by a pair of talking lips – to family and friends. The widget can be accessed in early October by visiting www.PassTheKissOn.org.
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